Posts Tagged ‘chamber of commerce’

The National Association of Catering Executives is an organization of which I serve on the board. The most important piece of grass roots advertising is association membership and involvement. Pick associations that help your business and contain your possible customers.I’m heavily involved in 2 organizations.

The first is the Jacksonville Chamber of Commerce. The chamber is set up to help promote the Corporate side of Kennetic Productions. The KP revenue stream is split 50/50 between Corporate Projects and Events.

The second is NACE. Why? The NACE members are usually not getting married, so they are not my direct customer, but, they are usually the first point of contact for brides. The catering executives book brides at their venues. Who does a bride talk to first? Either their dress boutique, or their venue. Hence, NACE membership puts me in front of Catering Executives who, if they like my work, recommend me to brides.

Anyway, here is a short video I put together at the board’s urging to taut our 50th anniversary celebration…enjoy! Keep in mind that I was able to use copyrighted music because the project was not for profit!

It’s day 2 of the Kennetic Productions blog and I’m considering writing one a day. Let’s see how well that works out.

As you can see from my homepage, I have been named the Small Business Leader of the Year for the South Council of the Jacksonville Regional Chamber of Commerce. So, needless to say, the Chamber is a big part of the KP marketing strategy.

If you are just starting a business, or have been in business 20 years and you are not a member of your regional Chamber…go knock down the doors w/ your check in hand. Joining the chamber is one of the most effective and cost effective ways in which to drum up both exposure and biz.

Oh, and “what’s up” to the Professional Women’s Council (part of the Chamber). I attended their social last night and it was a great success…I also turned in my membership application!

More to come….

-c